RTW press tour

The Hematrix press tour through Germany in the ambulance vehicle - March 2012

The Hematrix wound dressing is the only first aid product of its kind worldwide to stop bleeding caused by external injuries, especially when bleeding is severe. This is why, besides its application in hospitals, the dressing is also particularly well suited for use by the emergency services.

To mark the launch of Hematrix, the PR agency POYS organised press events in Hamburg, Berlin, Munich, Offenburg and Baden-Baden. These events were held in an ambulance outside the respective publishing houses - very much in keeping with the theme. Both the product's developer, Dr Stefan Bertsch, and paramedic Jochen Hanisch were on hand to speak to the 40 journalists.